P07 Designing and Implementing for Behavior Change
8:30 AM - 4:30 PM
Monday, April 22
Behavioral design is a rapidly evolving discipline, drawing from the research and science behind behavior change, including techniques from the fields of neuroscience, behavioral economics, behavioral psychology, persuasive technology, and habit formation. Most training has the goal of changing behavior, but isn’t drawing on behavioral science to be more effective.
In this updated version of this popular workshop, you’ll explore the research and science behind real behavior change. You will look at what learning designers can learn from each of these disciplines and how you can use technology as an effective behavior change tool. This workshop will focus on 1) diagnosing the behavior change challenge, 2) matching the problem to appropriate solutions, and 3) creating an implementation plan. You will leave this workshop understanding the psychology, methods, and motivations of behavior change that are becoming an increasingly necessary part of a learning designer’s toolbox.
In this workshop you will learn:
- How to identify and understand the barriers to behavior change,
- Research-based methods to design solutions that not only inform learners but also inspire behavior change,
- How to use specific models and techniques for designing a change effort,
- How to design and implement a behavior change strategy
Julie Dirksen is the author of the books Design For How People Learn and Talk to the Elephant: Design Learning for Behavior Change. She is a learning strategy consultant with a focus on incorporating behavioral science into learning interventions. Her MS degree is in Instructional Systems Technology from Indiana University and she’s been an adjunct faculty member at the Minneapolis College of Art and Design and is a Learning Guild Guildmaster. She’s happiest when she gets to learning something new, and you can find her at usablelearning.com.