GS02 Influence and Inspire: A New Approach to Behavioral Dynamics in the Workplace
4:00 PM - 5:00 PM
Tuesday, April 23
In today’s rapidly evolving workplace, learning and HR professionals face the critical challenge of influencing behavior to drive organizational growth and employee development. We grapple with finding the right strategies to motivate and engage teams and foster a positive and productive work environment. To meet these challenges, we need to understand the common hurdles faced in inducing behavioral change within teams and organizations, the complexities of aligning employee actions with company goals, and the intricate dynamics of workplace interactions.
In this fascinating keynote, Tali Sharot, a renowned cognitive neuroscience and behavioral economics expert, will provide groundbreaking insights into how positive information can be more influential than fear-based tactics in driving behavioral change. Drawing from her extensive research and experience, she will unveil practical methods for leveraging innate human biases, such as the tendency to conform, to subtly nudge individuals towards desired behaviors. Attendees will leave with a deeper understanding of universal and culturally specific biases and how these can be harnessed to influence decisions and social interactions effectively. This session promises to equip L&D and HR professionals with innovative tools and knowledge to transform their approach to fostering positive behavioral change, enhancing both employee satisfaction and organizational success.
Tali Sharot
Director
Affective Brain Lab
Tali Sharot is the director of the Affective Brain Lab. She is a Professor of Cognitive Neuroscience in the Department of Experimental Psychology at University College London and a Welcome Trust Senior Research Fellow. Prof. Sharot holds a BA in Economics and Psychology from Tel Aviv University and a PhD from New York University. Sharot has held fellowships from the British Academy and the Forum of European Philosophy. Her research integrates neuroscience, behavioral economics, and psychology to study how emotion influences people’s beliefs, decisions, and social interactions. She has received awards in recognition of this work, including the British Psychological Society Book Award and the Society for Neuroeconomics Early Carer Award, among others.
Before becoming a neuroscientist, Sharot worked in the financial industry for a few years and completed her national mandatory service in the Israeli Air Force. Sharot has authored several books including The Influential Mind: What the Brain Reveals About Our Power to Change Others (Henry Holt, 2017) and The Optimism Bias: A Tour of the Irrationally Positive Brain (Pantheon, 2011). Her papers have been published in Nature, Science, Nature Neuroscience, Psychological Science, and many others – and she has been featured in numerous outlets and written for The New York Times, Time magazine, The Washington Post, CNN, the BBC and more.
Prof. Sharot’s keynote speaking audiences include Google, Microsoft, Goldman Sachs, Prudential, Citibank, Deloitte & Touche, PIMCO, Vail resorts, Johnson & Johnson, The European Parliament and the World Economic Forum, among many others. She lives in Boston and London with her husband and children.